라티카
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2020.12.22 20:39 | 최종 수정 2020.12.22 21:48
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What is Hallyu
Hallyu is basically a Chinese term which literally means ‘Korean Wave’.
It is a term used to refer to the phenomenal growth of Korean culture and popular culture. It includes everything: music, drama, online games, Korean food (more specifically Kimchi) etc.
It refers to the global popularity of South Korea’s culture.
Pop Culture
•Korea has a goal to become the world’s leading exporter of popular culture.
•It’s a way of Korea to expand its ‘Soft Power’. Soft Power is intangible power a country wields through its image, rather than through hard force.
•South Korea’s broadcast authorities have been sending delegates to promote their TV programs and cultural content in several countries.Pop Culture
Entertainment
•Parasite was the first foreign film that received an Oscar award.
•According to a report every 1 in 7 tourists visits South Korea with a hope to meet BTS(a very famous Korean Band) or to attend their concerts or fan meet.
•One BTS song recently got a Grammy nomination for 2021.
•Korean dramas/movies are very popular among Asian countries.
•Gangnam style is one of the most watched videos on YouTube.
Korean Cuisine
•The fact that there are over 100 different types of kimchi should tell you something about the pride Koreans have in their food.
•Korean cuisine has evolved over time because of cultural changes, but it remains a major aspect of the national identity.
•"Kimchi is absolutely central," says Joe McPherson, the American founder of ZenKimchi, South Korea's longest-running English-language food blog.
With roots said to go back well over two millennia, kimchi is perhaps the closest any country gets to a culinary national obsession.
Beauty Products
•AmorePacific is South Korea’s largest beauty company and ranks 7th on Women Wear’s Daily (WWD) list of top 10 global beauty companies.
•As Korean culture continues to grow, more and more Korean beauty products get exported globally. This results in a rise in competition in Korea to be the most innovative K-Beauty brand.
•Industry experts predict that by 2024 this industry’s revenue will grow to more than $800 billion.
•K-Beauty started the “skincare wave” and since then has taken over the global skincare industry.
Samsung
Samsung is one of the most prominent Korean chaebols(conglomerates), and the implications of the 1997-98 crises gave birth to an enhanced push for internationalization by the company and its owners as they sought new growth outside Korea.
•Samsung and its rise since then has been a prominent example of how Korean firms have benefited from the global interest in what Korea is and what the country has to offer.
•Its various affiliated companies account for more than 20% of the entire market value of the Korean Stock Exchange
Around 15% of South Korea's entire economy depends on Samsung
Hallyu Effect
•It has been tremendous, contributing to 0.2% of Korea’s GDP in 2004, amounting to approximately USD 1.87 billion.
•In 2019, Hallyu had an estimated USD 12.3 billion boost on the Korean economy.
•Over the last two decades, South Korea has become very rich and very futuristic.
•In 1965, Korea’s GDP per capita was less than that of Ghana. Today, South Korea is the world’s 12th largest economy.
My Opinion
•Hallyu has been a deliberate tool of soft power. The popularity of Korean music, TV and films has spurred growth in other sectors, such as tourism, food and language education. Exports of cosmetics and skincare products, a fixture in beauty-obsessed South Korea, have also skyrocketed. The promotion of Korean culture, as conveyed by K-Pop, led to an increase in interests in Korean studies, goods and services, and holiday trips. BTS are an exemplar for exerting this soft power by using Korean culture throughout their work in nuanced and explicit ways; enrapturing a new and stronger generation with Hallyu.
•But it has got its pros and cons. On one hand it's all wealth and fame while on the other it's dragging the young generation away from its roots. Taekwondo, for example is a sport that has a culture background to it. But, these days, the world knows Korea for K-Pop than Taekwondo.
•Other than this, young artists these days are so busy building their career in the K-Pop industry, that they don't have time to lead their life the way they should. And the industry has become so competitive, that sometimes they cannot cope with the pressure to succeed and hence end up being depressed and in extreme cases ending their own lives.
•The flourishing beauty industry while on the other hand shows how unhappy we are with the way we look. Everything is getting artificial in a way which makes us less human.
Thank you
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